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Introduction to the Industry

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Residential leasing for single-family homes, condos, and townhomes is one of the most active real estate sectors in the U.S. Millions of people rent homes every year, while millions of private owners and investors need skilled professionals to market and manage their rental properties.

Unlike multifamily, where landlords own hundreds of units, residential leasing focuses on individual homes or small portfolios. This creates opportunities for real estate professionals to work either as tenant representatives (helping renters) or as landlord representatives/listing agents (helping owners).

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The Role of a Tenant Representative

As a tenant rep, you advocate exclusively for renters searching for a home.

Responsibilities include:

• Researching available rentals in your market

• Scheduling and showing homes or condos to clients

• Guiding tenants through applications, credit checks, and lease terms

• Negotiating fair terms and ensuring tenant rights are protected

This role is highly rewarding as you help families and individuals secure their next home.

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The Role of a Landlord Representative / Listing Agent

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As a landlord rep or listing agent, you represent the property owner in marketing and leasing out their home or condo.

Responsibilities include:

• Marketing the property on MLS, online platforms, and your brokerage channels

• Screening and qualifying tenant applications

• Negotiating lease terms on behalf of the landlord

• Coordinating move-ins, inspections, and compliance with landlord-tenant law

This role allows you to build long-term relationships with investors, homeowners, and landlords — many of whom may later sell, giving you future sales opportunities.

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Commissions & Compensation

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Tenant Representation:

• Paid by the landlord/owner when a tenant signs a lease

• Typically 25%–100% of one month’s rent

• Example: A tenant signs a 12-month lease at $2,000/month → 100% commission = $2,000

Landlord Representation / Listing Agent:

• Listing agents are usually compensated by the property owner at lease execution

• Often one full month’s rent or a negotiated percentage

• Example: Leasing a home at $2,500/month → commission = $2,500

Dual Opportunity: Many agents work both sides — helping tenants find homes while also representing landlords with listings — creating multiple revenue streams.

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Licensing & Training

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• A real estate license is required in most states to legally represent tenants or landlords in residential leasing.

• CRE-Library’s Residential Leasing Training Program prepares you for both roles, covering:

  • State licensing requirements and exam prep

  • Tenant representation best practices

  • Landlord representation and listing agent strategies

  • Marketing rentals, screening tenants, and negotiating leases

  • Compliance with fair housing and landlord-tenant law

Our program ensures you are recruiter-ready to join a residential brokerage, property management company, or build your own book of business.