CRM-Customer Relationship Management

Course Title: CRM – Customer Relationship Management (Overview) Course Description This short course provides a clear introduction to Customer Relationship Management (CRM) systems and how they are used to organize client data, manage leads, and improve communication. Students will learn what a CRM is, why it’s essential for sales and property management, and how it helps automate daily tasks and track performance. The course also highlights popular CRM options such as Salesforce, Zoho, HubSpot, and Follow Up Boss, giving a simple overview of features and benefits. Outcome: Students gain a basic understanding of CRM purpose, structure, and everyday use in real estate and business operations.